By the end of the year, two dozen dealers will begin to sell Opel. For four and a half years the brand was absent in our market. During this time, her owner changed - from the American GM to the French PSA - and things went better financially.
The decision is just as joyful, just as dubious. In 2012, Citroen and Peugeot together sold 77.3 thousand cars with us, six years later - only 9.2 thousand. What are the chances of Opel firing?
Of the trump cards - only the unbridled optimism of the French.
Despite the nasty sales, they are bringing to us expensive (but very beautiful!) News: Citroen C3 Aircross, Peugeot 3008 and 5008, on the way Peugeot 508 and Citroen C5 Aircross. Opel from the same series: doomed to unit sales, but enhances the effect of presence.
The PSA Alliance is already actively looking for dealers in Russia. In the first wave - 17 major cities in the European part of the country. The company welcomes both the centers that have already worked with Opel and new partners. But Opel will not stand in the same showrooms with Citroens and Peugeot - this is a firm position of the representative office.
Cons, and with them, doubts, too much. Part of Opel fans scared off in 2015, sharply curtailed the business. After-sales support did not disappear, but psychologically such a quick departure affected many. Yes, and there is nothing to turn potential buyers into your faith, because the brand is restarted with models that have nothing to do with previous Opels.
Zafira Life and the van based on it Vivaro belong to the commercial segment. These are clones of the Citroen and Peugeot models produced in Kaluga. Opel added to them without the slightest problem. One catch: chevrons and lions are sold in small volumes, and a newcomer from Rüsselsheim will have even more modest sales - Opel has neither experience nor reputation in the Russian commercial segment.
Customers can be lured by price, but it is unlikely to be lower than that of the "French". The mid-size crossover Grandland X will be taken from Europe. Imported Peugeot 3008 costs from 1.8 million rubles and last year found a total of 1320 fans. With front-wheel drive: neither he nor the soplatform Grandland has a full drive. And for this money, Koreans and Japanese already offer four-wheel drive. And if Peugeot can be bought for the design, then Opel does not have it either.
Opel Vivaro Opel Vivaro |
Opel Zafira Life Opel Zafira Life |
Opel Grandland X Opel Grandland X |
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Models on GM platforms cannot be sold in Russia. So, the current Astra, Insignia and Mokka are left overboard. Corsa is closer than the rest to the transition to the PSA platform, but there are no buyers in Russia for it: In the class we mean exclusively budget cars. So in the foreseeable future only the compact Crossland X crossover will be able to replenish the line. It is also mono-drive, but more expensive than Kaptur and Creta.