Category: Auto

“Behind The Wheel” Magazine Is 90 Years Old

2023

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“Behind The Wheel” Magazine Is 90 Years Old
“Behind The Wheel” Magazine Is 90 Years Old
Anonim

The magazine has changed with the country, cars and automotive life. Even the logos of the magazine - and over the past 90 years they have been changed more than a dozen times - vividly and peculiarly reflected the style and spirit of the era. Opening the anniversary year, we suggest you go through some of the bright stages of our multifaceted and fascinating history.

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April 1928 So far, only the 1000th truck AMO-F15 has been released in the USSR. In a vast country, less than 21 thousand cars. Nevertheless, the monthly automobile magazine with a volume of almost 50 pages, with a simple but at the same time avant-garde - in the constructivist style of the 1920s logo quickly gaining subscribers. Soon there are almost 40 thousand of them - twice as many as cars in the USSR! What did they write about in the first issue of “Driving”? Yes, about the same thing as about now. We discussed the first Soviet production runabout NAMI 1 and new Ford cars. They talked about the international truck exhibition in Germany and the world speed record for cars: 330 km / h. Of course, they discussed the roads. All of these topics are still alive.

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In 1937, the covers of the magazine were already the same: strict, but boring, almost like the cover of a barn book. But once a year, in November, they made a completely different cover - with a logo in the style of the font of poster slogans. In the November double issue of 1937 (the magazine was then published twice a month), dedicated to the 20th anniversary of the October Revolution, there were 64 pages. On the cover is the largest five-ton Yaroslavl truck in the USSR. And on the pages is an overview of all the achievements of the domestic auto industry: from passenger GAZ-M1 and ZIS 101 to a mobile store on the three-ton chassis ZIS 5 and a nurse based on GAZ-AA. The last year in the pre-war history of our magazine was 1940. The far from victorious war with Finland and the approach of a new war prompted the authorities to save on magazines. Then they closed a lot. Including “Driving”.

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The April 1956 issue was the first post-war. The new logo was painted in the style of architectural excesses of the 1950s - with daring curls and variable letter thickness. The magazine was published under the patronage of DOSAAF, so a lot of space was devoted to military affairs - the training of drivers and mechanics. However, in the issue, which had only 24 pages, there was a place to describe the new Moskvich 402, Yuri Dolmatovsky’s fantasies about the cars of the future, tips for auto-tourists on arranging a berth in a car and making a home-made roof rack. And even the news of foreign technology. Small publications on foreign cars became for the Soviet people not spoiled by the information a narrow and almost the only window into the big automobile world for many years.

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The 1965 logo differed from the previous one approximately like the hunchbacked Zaporozhets from 966, whose “face”, by the way, also got on the cover of the January issue. Laconic, business style of the 1960s: typical rectangular houses, a minimum of decor on new cars and the “drawing” logo “Driving”. The magazine has 32 pages. Would you know what it cost the management of the editorial office to get permission for this! The highlight of the issue is a detailed description of the new ZAZ 966. In a small magazine they managed to put another article about Muscovites for circuit racing and even a thorough review of Formula 1! The Soviet reader had never seen anything like this before.

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Few people knew that the new logo of 1975 symbolized the freeway: each letter is two lanes of oncoming traffic with a solid dividing line in the middle. By this time, a car in the USSR had already become a mass phenomenon. Behind the cars there are lines. There are more motorists in the country and, as a result, more problems. We need scarce spare parts, materials, self-repair skills and adaptations for this. “At the wheel” suggests, advises, recommends. In garage communities, the magazine was passed from hand to hand, read to holes. Of course, the editors did not forget about defense topics and about the latest Soviet technology. And since passenger cars didn’t appear often, they wrote a lot about trucks and buses. But motorists with their joys and problems have always been considered the main audience. And the editors did not forget about enlightenment: in the same issue there are notes about the latest Nissan brand and even Ferrari Dino.

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