Mazda CX-5
Mazda CX-5 Mazda CX-5
The CX-5 was the first sign that embodied the innovative Skyactiv technology and the new corporate style of Kodo, which immediately created considerable excitement around the model and initiated a wave of discussion on the forums even before the appearance of new items in official dealerships. There were many reasons for this. This is an advanced body structure, consisting of 61% high-strength steel, a 2.0-liter petrol unit with a compression ratio of 14: 1, and a very spacious interior (thanks to the longest wheelbase in the class). The list goes on with an ultra-light and compact Skyactiv transmission, a well-thought-out chassis and steering, and a pretty attractive design.
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However, as it turned out in the process of getting acquainted with the 2.0-liter version of the car, on paper everything looked a little different. For example, the dynamics of the car caused more questions than delight, especially when overtaking on the highway. And the start from the place could hardly be called convincing. In other words, the new in-line “four” Skyactiv-G with a volume of 2.5 liters was asking for itself under the hood of the CX-5. Of course, its appearance does not mean at all that the previous engine will be out of work, but for lovers of a more active driving style, the choice is now obvious.
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So what has really changed? Firstly, the new engine develops 192 hp. power, which is already achieved at 5700 rpm. From now on, there is no need to lay the tachometer needle in the red zone whenever you need to perform a swift maneuver. Moreover, the torque increased - 256 Nm at 4000 rpm. The numbers are not fabulous, but they were not enough for the debut version of last year. In comparison with it, the 0-100 km / h acceleration has already improved by 1.5 seconds and now it is a record 7.9 among classmates.
The second thing that should be noted is the appetite of the new power unit, which, given all the above, has increased very slightly. If the 2.0-liter version of the CX-5 consumed about 8.5 liters per hundred when driving in a combined cycle, then the consumption with the new engine barely exceeds 10 liters. According to my feelings, fuel consumption has changed exactly as much as the soul of a potential client can afford, making special demands on the dynamics of the city crossover. By the way, in terms of fuel economy, the CX-5 with a 2.5 liter engine also left competitors far behind.
The novelty will be available only in an all-wheel drive version with automatic transmission. There are two options for customers to choose from: the initial Active for 1, 274, 000 rubles and the more advanced Supreme for 1, 404, 000. Production will be launched at the plant in Vladivostok, where the assembly of the Mazda6 with the same engine will soon start.
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According to the forecasts of marketers of the Russian representative office, the appearance in the line of a new power unit will increase the already impressive sales of the CX-5 by 39% and in 2013 bring them up to 19, 400 units.
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The plans, needless to say, are grandiose, and technical innovations are clearly not enough here. To achieve these goals for sure, this year Mazda launches a hospitality program for all Russian dealers. And this is not about satisfaction or loyalty, which in itself is the basic principles for any self-respecting brand. The essence of training is to understand the so-called recommendatory component, which is determined, in turn, by the recommendation index. That is, the number of customers who will definitely recommend this or that service to their environment, minus customers who categorically will not advise it to anyone.
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Employees of dealerships will learn all this and much more at special seminars that will be held in Moscow and other Russian cities by the best coaches and business trainers from the Dutch Hotel School The Hague.
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As it turned out, the hotel business has many intersection points with the automotive business, especially in the context of the advisory component. For example, will you go to a hotel that at least one of your friends didn’t like? There are great doubts about this. Similarly, things are with car dealerships. If the client did not like how he was served, he is unlikely to recommend his friends to buy a car there. One can only hope that a similar customer-oriented position will be adopted by other automobile companies.
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