Mazda3 Hatchback 2013 action 01 copy
Melbourne, New York, London, Istanbul and St. Petersburg - the presentation of the new generation Mazda3 wave-like began in these cities in one day. Doesn’t resemble anything? According to a similar scenario, Hollywood films are launched for rent or sales of another fantasy bestseller start. Marketers definitely do not have specialized boundaries: they easily apply the impersonal word “product” to the car.
They even took a subscription from journalists so that the information would not leak onto the Web before the appointed hour, and the premiere of the news would not rattle no weaker than the cruiser Aurora. It almost turned out, sorry, the situation was slightly overshadowed by Russian customs: one of its employees had already posted the first photos of the “treshka” on the Internet at that time - at the stage when it was undergoing border procedures …
The St. Petersburg fashion show, by all indications, came under the name "magnificent". The drummers beat the shot, the cameras peered at the guests, the spotlights baked the backs of the head, and the promo girls did not want to stick off the hero of the occasion. In addition, Mikhailovsky Castle was chosen as a ceremonial location, which can rarely be visited due to permanent reconstruction.
The head of the European design office Mazda Peter Berduisel The head of the European design office Mazda Peter Berduisel
The main idea that top management tried to convey to journalists from 16 countries, including the Russian media, was as follows: “We stick to our roots and make a very Japanese car, and you yourself decide whether you like it or not.” Of course, no one uttered this out loud, but by the thoroughness with which guests were immersed in the nuances of Kodo's philosophy (translated from Japanese as “the soul of movement”), it was clear that they wanted to breathe life into this ideology.
Head of Mazda's European Design Office, Peter Berduislis Head of Mazda's European Design Office, Peter Berduislis Head of Mazda's European Design Office, Peter Berduislis
Cheetahs, katanas and Japanese rock gardens hidden by designers in the body iron - new car owners have yet to survive these emotions. Well, it seems to me that the new generation of "three rubles" has become pragmatic in a European way. According to the level of equipment with electronic filling, this marketing “pie” does not differ from more famous competitors. The treshka has a regenerative braking system, a start-stop function, collision insuring sensors that monitor dead zones and changing lanes, as well as a multimedia screen gadget, like the Mercedes-Benz A-class hatchback.
Mazda3 Hatchback 2013 interior 02 copy
Mazda3 Hatchback 2013 interior 01 copy
But how far the model has stepped forward, you know, only when you get behind the wheel. The treshka has never had such comfortable seats trimmed with high-quality leather. It is very pleasant that the horizontal flat "torpedo" is more likely to resemble Lexus models than the older "six" or CX-5. Unification is very modest, offhand only the steering wheel and the block of buttons of the security systems are striking. The new tidy is subject to sporting ambitions - the tachometer occupies a central place. It has a small section in the corner that displays acceleration numbers, but you don’t need to look at it at all - the speedometer, like the Peugeot 3008, got on the “peak” of the panel. It rises in motion - I know from experience that it is much more convenient than casting a glance under the steering rim.
IMG 0855 copy
The back is spacious. By myself (height 185 cm) I can sit down without any problems. We must pay tribute to the new SkyActive chassis, which in addition to increasing the size has also reduced weight. What is more important is that now the sports “Zoom-Zoom” has gained more distinct soil. The fact is that Mazda is one of those companies that have settled in their customers the idea of a “driver” car. As my colleague noted, when a Porsche squeezes into a small gap in front of you and the car ahead, it’s understandable when BMW is extremely unpleasant, but also understandable, but when Mazda does it with a budget motor, other drivers have a logical question: "What..?!".
Mazda3 Hatchback 2013 action 05 copy
So, the “driver” rationale is a frisky “skyactive” two-liter gasoline engine. With it, up to 100 km / h, the "nesting doll" spurs in 8.2 seconds - not bad for a start, however, if there is a "mechanics" and a European specification. In Russia, only an “automatic machine” will be offered for this unit. But still, the machine will be more cheerful and not as expensive as the charged version of the MPS (it has not even been mentioned yet). Together with the "three rubles" will debut a completely new "compressed" engine 1.5 (117 hp, 250 Nm). It will also be sold only with an "automatic". Exclusively for Russia (read for our gasoline), the company insured itself and leaves the proven 1.6 gasoline engine (105 hp) on the market.
Hatchback luggage capacity increased by 10 liters - up to 350 liters
The official start of hatchback and sedan sales is November 2013. All vehicles will continue to be shipped from Hiroshima.
In a conversation with the leadership, one of the colleagues asks the “attendant” - who, they say, is the car oriented to? “For youth. Wealthy youth,”says Mazda Motor Rus’s marketing director Andrei Glazkov. Yes, there’s no reason to ask. Nobody has voiced the price yet, but judging by what I saw, the top three will compete with the Audi A3, BMW 1-series and Mercedes-Benz A-classe. Electronics sold in beautiful car packaging costs money. I want to believe that in the case of Mazda it is worth it, because for the nameplate they still do not take money.