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Continuing the raids on car dealerships (see ЗР, 2013, No. 2), this time we aimed at a business class car. The conditions are the same: to buy a car in our configuration with official dealers of the brand, not disdaining gifts and discounts. The main criterion: the lower the price, the better the dealer. Other quality indicators in the fight for the client are shown in the table.
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Autoworld
Yaroslavl highway, 7
2

Not a car dealership, but a psychological discharge room. No one stands above the soul and buzzes over the ear - they give time for adaptation. But they are not abandoned to their fate, carefully observing the client stealthily. To start a dialogue, a questioning glance towards the seller was enough. And he was too distracted - he shoveled the entire warehouse stock of the company in electronic form. In just a couple of minutes, we were offered three cars of different colors from last year’s delivery, with a discount of 70, 000 rubles. and a gift from the dealer. Long live Freud!
Discount in the cabin - 70, 000 rubles. + gift
Pelican Auto
Dmitrovskoe highway d. 107d
3

The role of the sales assistant here was assigned to the representative of the fair sex. At first, it made us a little alert. Still, to deal with technology - not perfume trading at the counter. However, after a couple of minutes the doubts were dispelled. Madame without hesitation advised us on all technical issues, highlighted the advantages of lending, printed out the most profitable programs with payments, the final cost of the car and insurance. And finally, I offered a choice of five cars of different colors.
Discount in the cabin - 70, 000 rubles
Autocentre on Taganka
st. Marxist, d. 34, bldg. 7
four

Apparently, in this company they speak with the client only after he presents the cash. During our visit, there was no excitement in the trading floor, we were the only visitors. As they say, take the client into circulation until you come to your senses, but please. Where there! All attempts to attract the attention of sellers have failed. Managers, as if nothing had happened, shared their impressions of the past weekend in their circle and did not notice us point-blank. Not surprisingly, the desire to be in this showroom was gone. And it seems forever.
Discount in the cabin - 0 rub
five

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Toyota Center Sokolniki
Sokolniki Val, 37a
6

In a bright room of impressive size, the entire Toyota model range flaunted. Prudently left large passages between the cars - I don’t want to look. The imperceptibly approached manager proved himself an expert on technology and trade. So, he easily listed the most popular Camry competitors with their minuses and pluses. Obviously, the latter accumulated much less, so that his product was the most attractive. In addition, last year's car was found in the configuration we needed, with a discount of 50, 000 rubles. Dreams Come True!
Discount in the cabin - 50 000 rubles
Toyota Center Otradnoe
st. Rimsky-Korsakov, d. 3
7

Here, our appearance was of no interest to anyone, either immediately or later. I had to go over to active actions: grabbing the slightly rumpled manager, who was running by the hand, they sat on him with their "stupid" questions. And during a short dialogue we found out that all last year’s cars, offered at attractive prices, have already been sold out. You can still buy a car here if you have patience for a month - this is the waiting time for a fresh batch. And already without any discounts.
Discount in the cabin - 0 rub
Toyota Center Kolomenskoye
Ave. Andropova, 10a
eight

The local seller proposed to approach the choice wider, evaluating both power units of the desired machine - a volume of 2.0 and 2.5 liters. To begin with, he presented a detailed monetary layout taking into account fuel economy, road tax and even the cost of the insurance policy. Surprisingly, the manager did all the calculations in his mind without looking at the computer. After the theory, they started to practice, having tested both cars in practice. We have never met such a business approach! In parting, the scholar promised a discount of 50, 000 rubles, with the proviso that the size of the bonus may be possible to increase. Fantasy!
Discount in the cabin - 50 000 rubles
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Independence
st. Pavel Korchagin, d. 3
ten

Having crossed the threshold of the car dealership, we almost fell, tripping over the bumper of the Focus, which stood exactly at the entrance. Naturally, the goods face! The rest of the showroom was plunged into twilight, like the basement of an abandoned warehouse, where they tried to cram almost the entire Ford lineup. Claustrophobia is guaranteed. They were already thinking of reversing, but then a manager attacked us from the darkness. Fortunately, he turned out to be sensible, quick and not bloodthirsty. In just a few minutes, he found us a car and promised a discount of 90, 000 rubles. And I personally promised the rugs as a gift, if we conclude an agreement right now. I had to hastily retire, promising to carefully digest the best offer.
Discount in the cabin - 90 000 rubles
S. S. Impex
st. Dubninskaya, d. 83
eleven

Having talked with a maliciously smiling seller, we immediately realized that we could not see cheap equipment as our own ears. At the same time, he did not forget to briefly mention the temporary cessation of production of sedans and the upcoming increase in prices for the entire line of Ford. The calculation is simple: after such horror stories, any client will probably take what they give. And as an additional incentive, we were informed that there were only two cars left in the warehouse, and even those in the maximum configuration, that is, obviously more expensive than we expected. However, procrastination, they say, is not worth it - that’s what you’ll take away from under your nose! But we did not flinch. And it paid off: already on the threshold we were caught up by the seller and asked for a phone number. Say, it was completely by accident that a car from the reserve was found - exactly the one we need …
Discount in the cabin - 0 rub
Avilon
Volgogradsky prospekt, d. 43, building 1
12

It seems that the dealership staff remembered a feint with a Trojan horse. So we were offered a car with a discount of 90, 000 rubles, and to it an additional gift from the dealer in the form of satellite alarms worth 30, 000 rubles. A tempting offer! The catch was opened after reading what is customary to write in small print. The text of the agreement stated that the client is obliged to pay a monthly fee of 8, 000 rubles annually. for using the alarm. And this is the unstoppable Mondeo! But to abandon this electronic trinket, alas, is impossible. Such is the "Ford" with the filling.
Discount in the cabin - 90 000 rubles. + imposed satellite alarm
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The table opens in full size at the click of the mouse.
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Having visited several dealerships, we were convinced: the best time to buy a car is the beginning of the year. Almost half of the sellers offered us what they needed, and even with a significant discount. In order to free warehouses from last year’s machines, dealers easily make concessions: in addition to the stated discounts, some will be able to additionally bargain 10, 000–20, 000 rubles. As a result, the podium was cramped - four first places! This is an accident or a trend, we learn in the course of further experiments.
Before signing a contract of sale, carefully read its contents:
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If you are able to win over the seller, you will get an objective assessment of the selected car:
