82nd Geneva Motor Show
82nd Geneva Motor Show 82nd Geneva Motor Show
From the very early morning, the pavilions of the Geneva Motor Show - this oldest exhibition site in Europe - are crowded and noisy. The multilingual noise of journalists (and there are more than 10 thousand of them at the exhibition this year) is mixed with the musical accompaniment of the presentations, creating the feeling of a great automobile holiday.
Honda NSX Concept
Honda NSX Concept Honda NSX Concept
The Swiss exhibition is not like any international auto show. Firstly, manufacturers are on an equal footing, as the country does not have its own automobile industry, and therefore there are no preferences in terms of the exhibition space for certain companies.
Coupe Subaru BRZ STI
Coupe Subaru BRZ STI Coupe Subaru BRZ STI
Secondly, in Geneva for some reason it’s not customary to splurge visitors. For the most part, top management is trying to explain to the audience what they say, all in words: fewer submissions, more dry numbers talking about the economy, environmental friendliness, power and affordability of their offer.
Mercedes-Benz A-Class
Mercedes-Benz A-Class Mercedes-Benz A-Class
However, small show programs do happen. So, the premiere of the universal version of the Chevrolet Cruze is preceded by dances of the youth team. At the same time, during their performance, breakdancers do not part with tablets, illustrating the features of the machine with these devices.
Presentation at the Chevrolet booth
Presentation at the Chevrolet stand Presentation at the Chevrolet stand
A similarly presented Ford B-MAX. In general, the auto industry is sensitive to global trends. The universal “gadget mania” is reflected in the words of the heads of companies: each manufacturer tries to emphasize that the new car is friendly to mobile devices.
82nd Geneva Motor Show
82nd Geneva Motor Show 82nd Geneva Motor Show
It is believed that the premiere of a luxury sports car in the country of banks and expensive watches is a sure marketing move. Therefore, the Palexpo pavilions are periodically announced by the roar of sports cars. To the joy of photographers at the Maserati booth, the uterine howl of powerful motors from surprise leads to the fright of the beautiful Italian promo girls.
Chevrolet TRU 140S Concept
Chevrolet TRU 140S Concept Chevrolet TRU 140S Concept
Ferrari’s magical power is not only that they can drive “horse herds” into a motor cage. They can also crowd a large number of people in a small presentation site. And despite the fact that the feather has nowhere to fall, everyone eagerly catches the words of the head of the company, Luca Cordero di Montezemolo.
Ferrari F12 Berlinetta
Ferrari F12 Berlinetta Ferrari F12 Berlinetta
In English, with a chic Italian accent, Montezemolo relishes the technical calculations of the Ferrari F12 Berlinetta. And when it comes to footage, the sound disappears. The Italians are frantically gesturing, saying to each other something unprintable. The audience is forgotten, but the spectators do not disperse for a long time - such is the gravity of the red cars …
Nissan Invitation
Nissan Invitation Nissan Invitation
Only the Marussia B2 sports car at the stand of one of the European distributors reminds of the automobile industry in Russia. But is it even by chance that someone from the management will drop on industrial investments in our country.
Honda CR-V
Honda CR-V Honda CR-V
