According to statistics on new car sales in Russia in 2011, the “classic” rolled back to the fourth place in the ranking of the most popular cars. Although only a year ago, stayed on the first. Even the most loyal customers can no longer turn a blind eye to the fact that the 2104, 2105 and 2107 models are out of date for several decades. And this does not even compensate for the record low price. So they awarded the veteran a “wooden medal”. The Classic would have given up earlier, but last year it was held back by the state recycling program. However, in 2011, the program was curtailed, and only 112, 522 copies were sold, which is 19% less than in 2010.
So now in the ranking a new leader - Lada Kalina (yeah, “yellow shirt”). Although this is by no means a novelty (produced since 2004). No wonder AVTOVAZ plans restyling, a story about which on the following pages. At the same time, Kalina should receive an automatic transmission, like Granta. How this will affect the rating, let's see. In the meantime, 142, 930 family cars were sold over the year, 31% more than last year.
The Russian market in 2011 was the fastest growing in the world. We are four times ahead of the United States and Germany in terms of growth. The Indian market grew by only 4%, that is, one tenth of our result. The Russian market in 2011 turned out to be the fastest growing in the world. We are four times ahead of the United States and Germany in terms of growth. The Indian market grew by only 4%, i.e. one tenth of our result
In second place is the Lada Priora, sold in the amount of 138 697 units (+ 11%), in third place is the Samara, 122 473 cars (+ 16%). The classic Niva, now called 4x4, is lagging behind, occupying only the 10th line of the rating. Last year, 60, 738 units of such cars were sold (albeit 36% more than in 2010).
The dynamics of the Russian market of new cars over the past 5 years
Our AvtoVAZ remains the first in the list of the best brands: the total sales volume of Lada cars for the year is 578, 387 copies. The second, as usual, is the Chevrolet with 173, 484 cars sold. The growth relative to last year was 49%. And the automaker has been keeping silver for us since 2007. He is greatly helped by Niva, which makes almost a third of the total sales. Over the year, Russians acquired 54, 425 “shniv”, which is 54% more than in 2010.
Almost caught up with the Chevrolet Hyundai. Sales rose 88% over the year, with Renault taking fourth place behind Kia. Although the gap between them is minimal. Renault sold 154, 734 cars (60% more than in 2010). And Kia managed to sell 152, 873 cars (an increase of 47%). Nissan was again in sixth place. Toyota ranks seventh, followed by Ford and Volkswagen, which sold 118, 031 and 118, 003 cars, respectively. VW showed the best growth among foreign brands, having doubled its sales (by 100%), while for most other brands this indicator for the year increased from 20 to 60%. Completes the TOP-10 of the best brands of the Russian car market Daewoo. Among his bestsellers is the same Nexia, i.e. Opel Kadett mid-80s of the twentieth century.
According to Stanley Root, a representative of Pricewaterhouse-Coopers, the average price of a car sold in Russia in 2011 is $ 23, 500, or about 736, 300 rubles. A year earlier, it did not reach $ 20, 000 …
Forecast for the future
We offer two scenarios - pessimistic and optimistic. True, the difference between them is small. Experts predict a slowdown in the Russian market for new passenger cars, so this year a breakthrough similar to last year will not happen. However, growth will continue.
In 2012, the total sales of new cars in our country will not exceed 2.6 million units, and with the dominance of negative factors, it may drop to 2.3 million. Such factors include, for example, the difficult to predict the Russian market. It should also take into account the growth in interest rates on car loans. Last year, banks issued over 263, 000 soft loans for the purchase of cars, so every tenth new car was purchased on loan. This year, banks will be more tight. Instability in the eurozone and the instability of the euro will also affect the investment of foreign automakers. Plus termination of the recycling program. A slowdown in growth rates could be observed in the second half of 2011, and by all preconditions it will continue in the coming year.