In the last year’s issue of the Za Rulem newspaper, No. 15, we already talked about Lada Granta, a promising new product in the domestic automobile industry and the main hope for the revival of the Togliatti automobile plant. In anticipation of the official presentation, we decided to once again return to this topic, relying on the latest information. Our artist tried to reproduce the details of the appearance of Granta, but paid special attention to the proportions of the car. We can assure you - the original will not differ much from what is shown in the picture.
Let's start with the main thing - with the price. Last time we said that there are three main contenders for an early replacement on the VAZ conveyor: the “classic”, the Samara family and, naturally, the Kalinovsky sedan. Vazovtsy assumed that the price tag for the basic version of Granta would be 180-200 thousand rubles. Six months ago, we considered these figures too optimistic and “threw” another 20 thousand. But do not build illusions - even in the adjusted 220 thousand rubles, the novelty is unlikely to fit. The most likely starting price is 230–240 thousand. Therefore, for the “classic” Granta is not a competitor. And not the fact that with the advent of the latter, rear-wheel drive cars will sink into oblivion. Despite all the assurances of the VAZ.
And Samara and Kalina sedan will definitely be a thing of the past. They also promise that over time Granta will acquire a hatchback. But the station wagon is not supposed in the family, so nothing threatens this version of Kalina.
Lada granta
Lada Granta - Standard equipment (presumably). Nevertheless, one can feel the influence on partners of the Renault-Nissan concern on the VAZ! In the image and likeness of Logan, part of the body parts of the budget modification itself will not be painted. Both bumpers, door handles and exterior mirrors are listed. The radiator lining will remain black on all versions. The only question is the chrome strip, stretching from one headlight to another. Perhaps, in inexpensive options, it will also remain black. On budget options, the tires will be mounted on fourteen-stamped wheels. In the figure, the peripheral holes in them are oval, but in reality they are most likely to be round. Top versions, of course, will be equipped exclusively with alloy wheels. Lada Granta - Standard equipment (presumably). Nevertheless, one can feel the influence on partners of the Renault-Nissan concern on the VAZ! In the image and likeness of Logan, part of the body parts of the budget modification itself will not be painted. Both bumpers, door handles and exterior mirrors are listed. The radiator lining will remain black on all versions. The only question is the chrome strip, stretching from one headlight to another. Perhaps, in inexpensive options, it will also remain black. On budget options, the tires will be mounted on fourteen-stamped wheels. In the figure, the peripheral holes in them are oval, but in reality they are most likely to be round. Top versions, of course, will be equipped exclusively with alloy wheels.
Lada granta
Lada Granta - Norma grade (presumably). Lada Granta - Norma grade (presumably).
From the evil one
In general, you need to be clearly aware: the "budget" positioning of new items is mostly from marketing craftiness. In fact, the main task in the development was reduced to the widest possible reach of the potential consumer audience. From this point of view, the emergence of a frankly poor version was vital, against which other options would be perceived as naturally adequate in value. Judge for yourself, here is the poorest modification: unpainted bumpers, door handles and rear-view mirror housings, along with frankly Spartan trim, where even the glove box cover is missing. All engineering is minimized - neither power steering nor ABS are provided. And here is the top version: painted bumpers with fog lights, side moldings, a rich interior with all-formed door trim and high-quality fabric on the seats, electric power steering, climate control with air conditioning, ESP and even an automatic transmission. How do you like the spread? So do not be surprised if the price of the top version comes close to the Logan one in a similar configuration or, in any case, will not be much inferior to it.
Lada granta
The instrument cluster of the basic version is likely to remain Kalinovskaya. But relatively “rich” there are options. But the most likely candidate is the instrument panel from Renault Logan. Instead of the usual glove box with a lid on a budget option … a simple shelf. Not too convenient, but what can you do - the law of the genre The instrument cluster of the basic version is likely to remain Kalinovskaya. But relatively “rich” there are options. But the most likely candidate is the instrument panel from Renault Logan. Instead of the usual glove box with a lid on a budget option … a simple shelf. Not too convenient, but what can you do - the law of the genre
Lada granta
As the main ventilation deflectors of all versions, parts from Renault Logan will be used. But for top options, the central ones are supposed to be made ordinary, rectangular. The interior of the top version is distinguished by the presence of plastic plates with a metallized coating. The most noticeable of them is the horseshoe-shaped frame of the center console. Side rims will also be “shiny”. Parts from Renault Logan will be used as the main ventilation baffles of all versions. But for top options, the central ones are supposed to be made ordinary, rectangular. The interior of the top version is distinguished by the presence of plastic plates with a metallized coating. The most noticeable of them is the horseshoe-shaped frame of the center console. The rims of the side deflectors will also be “shiny”
Pioneer
But that is not all. Due to the greatly increased rear overhang, the Granta is almost equal in length to the Priora. If you consider that Kalina was almost as big as the latter in terms of interior space, and the trunk of the new car is likely to be larger, then potentially Lada Granta will compete with the formally older classmate. Here is a collision looming! However, this phenomenon is quite dialectical, if you recall the year in which the VAZ-2110 appeared (and the Lada Priora, in fact, is a restyling of the "top ten"). Given that AvtoVAZ and its French partners intend to put on the conveyor a full-fledged Class C model (which, without a doubt, will be more expensive than the Priora), Granta can replace it in a completely natural way.
Lada granta
Due to the rear overhang extended in relation to the Kalinovka sedan, the Granta trunk significantly increased in volume. A side effect of this increment is an improvement in the proportions of the car. Due to the rear overhang extended in relation to the Kalinovsky sedan, the Granta trunk significantly increased in volume. A side effect of this increment is an improvement in the proportions of the car.
So, Lada Granta will be the first (!) VAZ car offered on the market according to the normal laws of marketing: one model in the class and many different price sets. The rudiments of this approach were traced earlier (for example, VAZ-2101/03 or VAZ-2105/07). But then the plant, on the contrary, called each version a new model in order to report on its “unprecedented” successes.
