Giorgetto Giugiaro (Giorgetto Giugiaro)
Born August 7, 1938 in the province of Piedmont, Italy. His ancestors were engaged in church painting. In 1955, the maestro himself graduated from the Turin Academy of Fine Arts and received an invitation from FIAT General Designer Dante Dzhakozy to the corporate style Center. In 1959 he moved to the Bertone bodywork company, where, under the leadership of her boss, Nuccio Bertone developed the design of more than two dozen cars. In 1968, Giorgetto Giugiaro created the company SIRP SpA ItalDesign with headquarters in Turin. She became widely known for the compact model Alfa Romeo Alfasud (1971), as well as the sports Lotus Esprit. In 1984, he won the special prize of the Golden Compass competition. Member of the Board of the Italian Industrial Design Association (ADI), Honorary Doctor of the British Royal College of Art.
Tell us how your studio works now?
I work a lot with my son Fabrizio. He always consults with me. There are a lot of orders, so we distribute the work. Young and talented - to whom, if not them, to offer new concepts in the spirit of the times. You cannot live only with history; experience must be fueled by fresh blood.
Young people are interested in more complicated tasks: small forms, large volumes. This format presents "Lada-Kalina." Can you characterize her design?
The most important thing is to understand the design of the product and make it tangible for the consumer. A compact but roomy car is an interesting project that needs completeness. To convey this concept is not so simple. A small car with maximum internal volume is a difficult task for a designer. A car in the dimensions of the FIAT Panda with a saloon, as in Golf Plus, is an idea that breaks down the usual notions.