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David PIRRET

Born in Edinburgh (Scotland). In 1984 he graduated from the marketing department of the University of Strathclyde (Strathclyde Univer-sity) in Glasgow. Since then, he has tied his fate with Shell. In 1989, he headed the British branch of Shell Lubricants, in 1996 he was appointed head of the marketing department at Shell International Petroleum Company, and in 1997 - chairman of Shell at Brazil. In 2001, he returned to the UK as Executive Vice President. Since January 2004, President of Shell Lubricants.

- Mr. Pirret! The first question, of course, is about oil! What will we do when it does end?

- We will continue to work, of course! Oil can be produced in different places - an example is our large investment in Canada’s oil sands. In addition, Shell is actively working with natural gas - we get synthetic fuel, base oils, and other products from it. I note that the gas-liquid conversion (GLC) process that we have mastered is distinguished by excellent ecology. In a few years, the world's largest GLC plant in Qatar will start operating!

- But what about Russia - with its gas reserves? In my opinion, its future successes in the world market should be connected with non-standard solutions! Do you agree with that?

- Yes, it is quite. And our presence in Russia is already tangible - from the construction and operation of a gas station network to the transportation of oil and gas. Today Shell is a leading international supplier of lubricants to Russia: we satisfy more than 20% of the demand for imported motor oils!

- But you must admit - your products are quite expensive! Despite the fact that there are no frankly bad oils in our market, the competitors are very serious … What caused this pricing policy?

- The fact that the level of quality of our products is beyond suspicion! We even have a “measure of brand preference in the market”. So: Shell among the owners of cars scored 25%! This is significantly more than the nearest competitors. By the way, if we take Skoda as an example, in Russia our sales through its dealer network in two years increased from 2 to 75%! Once making sure that the product matches its big name, the client no longer wants to look for an alternative. A person may not even know about our close cooperation with the Ferrari sports team and may not understand all the technical nuances of production - he simply begins to trust us. So the relatively high price justifies itself.

- You promptly raised the issue of trust in the product. In Russia, various preparations are added heavily that are added to motor oils to give them qualitatively new properties. Reduce consumption, reduce toxicity, increase power … However, such drugs are known in Europe and America. Your opinion?

- Definitely - nothing needs to be added to Shell! Everything is already there!

- I did not expect a different answer. But people come to me, place ads with us and explain that the use of such drugs can really restore youth to the old engine …

- This is mistake. We will proceed from the fact that a worn out motor means cylinders that have lost their initial geometry, worn rings

etc. To restore youth to the motor, you need to give all these elements their original dimensions!

- So the fact of the matter is that they claim that their drugs are coping with this task!

“No … Well, how can the details be restored?” Where will the metal come from in the right places? If only magic attract (laughs). However, since we are talking about misconceptions, I’ll mention one more thing - for some reason many people think that good oil cannot be liquid. Like, the higher the viscosity, the better. Of course, this is not so.

- Speaking of viscosity. You know very well that in Russia it is very cold - and not only beyond the Arctic Circle or in Siberia. Forty-degree frost can come to many places with us. And the oil, in the designation of which there is zero before W, is designed to work up to -30 ° C - right?

- Yes. But you need to remember that a successful winter start is also influenced by an electrician - a battery, a controller …

- Yes of course. And yet, what kind of oil to pour in such a frost? Let it be Shell, but which one?

- Synthetics! Everything will be fine.

- But what about the designation?

“Well, that's not the point.” Our oils have recommendations from leading automakers - if they gave them, then there will be no problems!

- Well, then let's talk about synthetics and mineral water. For example, Americans are used to changing motor oil in their cars every 5 - 7 thousand km. This does not fit with European standards - for us, the interval of 10-15 thousand km is more understandable. Why such difference?

- Other motors are widespread there - huge gaps, large displacement … But tradition also plays a role. In any case, I will say it again: the main attention should be paid to the recommendations of the car manufacturer.

- And what, in your opinion, will the scales lean toward in the future - to synthetics or to mineral water?

“I think synthetics.” I already mentioned the plant under construction in Qatar - it will make synthetic oil!

- Mineralka will die?

- No, hardly. For example, in America we mainly supply mineral oil, in Germany - synthetic.

- Once again, I will return to the frequency of oil change. Even my daughter does not attach much importance to this - I have to constantly remind her to visit the service.

“Oh, as I understand you!” I have the same problems. Forced to climb under the hood of her car and check the level.

“And what shall we do with them?”

- I remember that earlier at all gas stations, along with fueling, they checked the oil level. Then they stopped doing this as unnecessary, but now in many places they are introducing a new position - the employee responsible for the "oil" affairs. Oils and motors are, of course, better, but you can’t ignore this at all! And with daughters we can do nothing with you - persuasion to no avail …

- Not so long ago, oil was sold only in pharmacies. Today, she is the subject of unrest for all of humanity. Will the oil rush pass before the oil runs dry?

- Yes, an alternative is inevitable. Shell pays attention to this in many aspects - here, both synthetic liquid fuel, and raw materials of plant origin for creating biofuels, and experimental gas stations for cars using hydrogen elements. Work continues!

“Thank you for the meeting, Mr. Pirret!”

- Thank!

REFERENCE

Shell Lubricants is part of Shell's group of companies engaged in the production and sale of lubricants. All of them are among the world leaders and are represented in 120 countries of the world. Their products are designed for the widest application - from heavy industry to private car owners. Shell accounts for about 2.5% of world oil production and 3.0% of natural gas; it owns the world's largest network of gas stations, with more than 46 thousand stations - it fully or partially owns 50 refineries. The group's net profit last year amounted to 23 billion dollars.