And we have Fiesta
Last year, passenger car sales in European countries (including new EU members) decreased by 0.7% compared to 2004 and amounted to 15, 223 thousand. At the same time, December turned out to be the most disastrous month - a decrease of 3.9%. Nevertheless, on the whole, things went very well with the Japanese (with the exception of Mazda and Nissan) and Koreans, as well as Americans and Germans. The year was not too successful for the French (PSA fell 2.5%, Renault - 4.7%), the Italian FIAT (-10.2%) did not please its shareholders and the British MG Rover completely blundered (- 58.3%).
Against this background, the final figures for Russia look more than impressive, where 1, 450 thousand new cars were sold in 2005 - 11% more than in 2004 (1, 294 thousand). Almost half - 49.7% of the cars sold fell on the Lada brand. AvtoVAZ directly sold 648 thousand in 2005. In addition, SOK group companies (RosLada and IzhAvto) through their dealer network sold about 58 thousand “fours”, “sixes”, “sevens” and “nines”. As a result, 706 thousand Lada cars were sold on the domestic market last year, which is 1.3% more than in 2004.
Sales volumes of other Russian brands decreased significantly. The total sales volume of IL, Oka, Volga and UAZ cars barely exceeded 100 thousand, which is approximately 42% less than in 2004. Their market share declined over the year from 13.9 to 7% - by half. In 2005, he stopped production of his own models of IzhAvto. Since the summer of 2006, the release of Oka in Naberezhnye Chelny is ending; in a couple of years, Volga may leave. Of the traditional Russian passenger brands, apparently, there will only be Lada and a name that has changed to a foreign UAZ.
At the same time, more than 610 thousand units were sold in Russia last year, despite the fact that one in four was produced in our country. The top ten in the Russian market has not changed, except for a small change of place. The leader of the South Korean Hyundai (87.5 thousand) with sales growth of more than 70%. By the way, there could have been even more if suppliers of car kits had not let us down: in the autumn, as we have repeatedly reported, deliveries of “accents” and “sonatas” from Korea to the Taganrog Automobile Plant went with great delays.
Chevrolet brand (66.5 thousand units) took the second place thanks to the joint venture GM-AvtoVAZ and the success of Korean models now sold under the American brand. We note, however, that a slight drop in interest in Chevrolet Niva required adjusting its production plans downward. The joint venture in Tolyatti produced 51.8 thousand cars in 2005 (against 57.7 thousand in 2004), and sold 46.2 thousand at all.
The third position is occupied by Toyota - 60.6 thousand (if you count it with Lexus - 66 thousand). Further, Ford (60.6 thousand units), Mitsubishi (55.1 thousand units), UzDaewoo (48.6 thousand units), Nissan (46.5 thousand units).), Renault (29.2 thousand units), KIA (24.7 thousand units) and Mazda (21.1 thousand units). By the way, all this “magnificent ten” sold more than 500 thousand cars with us, occupying 80% of the foreign car market in Russia. The remaining 20% was divided among themselves by more than three dozen “players” in this market.
In general, the growth of the new foreign car segment in 2005 amounted to almost 50% of the market. The share of new foreign cars in the total volume of new passenger cars sold in the country increased from 31.7 in 2004 to 43% in 2005. According to analysts, in 2006 it will exceed 50%, which means that every second new car sold in Russia can become a foreign car.
Pursuing the Leader
Almost a dozen leading models among foreign cars have not practically changed since last year - not a single new name. True, some of the characters have switched places. So, from the fifth place to the second, the Mitsubishi Lancer moved, and the Ford Focus, the Daewoo Nexia and the Hyundai Accent moved up a notch. In any case, the list contains four models of Japanese and Korean companies, two of them are American, and exactly half of them are assembled in Russia or the CIS countries (in our case, in Uzbekistan). But there are a lot of newcomers in the second and third ten who can squeeze this year or at least greatly disturb leaders. First of all, these are two Mazda models (sales of Mazda-3, for example, which currently occupies the 12th place, grew 3.3 times over the year), two Chevrolet models - Aveo and Lazetti (18 second and 22nd place, sales growth - 8-10 times) and Renault Logan, which has just appeared on the market. In short, this year the struggle for leadership will be serious.
We intentionally showed on different diagrams of sales leaders among domestic models and among foreign cars. There is only one reason: Russian manufacturers, as before, indicate only the number of cars produced by the factories (by model), and dealers of foreign companies also indicate the number of cars sold. Direct comparison in this case is incorrect.
TASK WITH MANY UNKNOWN
Experts assess the Russian automobile market as one of the fastest growing today. In 2005, according to the analytic company PriceWaterhouseCoopers, Russians spent 18.3 billion euros on buying cars (22% more than in 2004). Sales growth is primarily associated with the development of consumer lending. According to some estimates, in 2005, banks issued car loans in the country for at least 4–4.5 billion euros. Nevertheless, the market is still far from saturation. According to statistics, there are approximately 160 cars per thousand Russians. In European countries, this figure is 2-3 times higher.
Forecasts for the new year from different experts, of course, differ, but in some ways they all agree. So, it is more than likely that in 2006 the number of new foreign and new domestic cars sold will be equal, the former will grow by almost 50% (up to 840-850 thousand units), and the latter will decrease even more. The share of used foreign cars will also decrease, moreover, from 400 to 300 thousand. First of all, due to the fact that there will be more offers in the sector of inexpensive foreign cars of Russian assembly, and secondly due to the growth of our own secondary market.