This can be judged by the number of advertisements that flooded the pages of regional newspapers. In advertising, it is most often said that a certain company offers its services as an intermediary for working with Japanese car auctions. We already talked about what these auctions are. Briefly repeat.
The manufacturing industry in Japan is inseparable from the sales industry. The market is saturated with communications, and trade is conducted not only in car dealerships under the roof, but also in cyberspace. Real-time auctions are broadcast online to the global computer network, and registered dealers from anywhere in the world can access a database of vehicles for sale. More than 100, 000 cars are sold daily at Japanese auctions. Therefore, it makes sense to visit such a flea market.
The growing popularity of auctions led to the fact that three years ago the first brokers appeared in Russia, offering intermediary services between a Japanese seller and a Russian buyer. Recently, their number has been growing rapidly, which, in turn, leads to increased competition, lower prices for services and improve the quality of services themselves. But are potential customers aware of this?
As it turned out, not really. A survey conducted by the newspaper Za rule-Region showed that only 5% of coastal motorists have ever used the service of delivering a car directly from a Japanese auction. The vast majority of respondents know about this possibility only by hearsay. However, brokers can be comforted by the fact that only 7% of motorists did not hear anything about auctions. Of those who know something about them, more than half - 60% - spoke in the spirit that they poorly imagined the mechanism of interaction between the client and the broker, as a result of which they refrain from contacting the companies that provide delivery services from auctions. And 30% simply do not trust such companies, preferring to buy cars live on the market. Moreover, almost everyone said that they would like to know more about how in reality you can use the service of buying a car in Japan at an auction.