Category: New cars

"Face" Will Do Without A Discount

2023

Video: "Face" Will Do Without A Discount

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Video: ✨ SALE 3M 8110S Children & Kids And Small Face Women N9 5 Particulate Respirator Without Valve 20 P 2023, January
"Face" Will Do Without A Discount
"Face" Will Do Without A Discount
Anonim

“The commercials of Rosgosstrakh, as they say, fell into their audience,” comments Stanislav Slavnov, head of the advertising agency Medialiner, the results of an independent study. - Advertising "Rosgosstrakh" is designed for owners of inexpensive domestic cars. On people, albeit not rich, but accustomed to steadily comply with the requirements of the law. In short, such as the hero of the series. A typical Russian man - he can do everything himself, thoroughly study everything. Little says - works a lot.

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They took the most popular car for today - the Zhiguli of the fifth model, where the hero Mikhailov brakes about a centimeter from the Mercedes bumper to a grunt of his wife. The memorability of the slogan “I did everything right” is very high - and this is extremely important in assessing the effectiveness of advertising. Even the seemingly witty appeal of “Rosno” - horrible!”Does not have the so-called“folklore”effect.

“I am not aware of the plans of Rosgosstrakh regarding the continuation of the series,” says Alexei Mikhailov. - The company representatives have not yet contacted me regarding further cooperation.

By the way, the fee that the actor received for his role is by no means astronomical.

“In any case, I could not buy a new car for it,” A. Mikhailov shares with us. - Then, when I was shooting in the video, I also drove a VAZ 2105. By the way, he was insured by Nasta. And, imagine, had a terrible accident. On Prospect Mira, a jeep crashed into my VAZ, drove into the oncoming lane, and demolished the entire right side of the car. Three more cars got into that “mess” - a bunch of small ones were decent. "Road Patrol" talked about this. My "Five" is under cancellation. For the sum insured plus a fee from Rosgosstrakh I bought a nine. Although, to be honest, after that accident for some time I was afraid to get behind the wheel.

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In acting, there are many surprising things. Mikhailov played in the theater for more than twenty roles, acted in films, even in the super popular “Turetsky March”.

- And they began to recognize me on the streets after my eccentric from Rosgosstrakh. Recently the traffic cop stopped, looked at me for a long time, and then smiled - he found out, then,”the artist recalls. - But, what is most amusing, they did not recognize me at Rosgosstrakh itself.

Aleksey came for compulsory motor liability insurance in the office of the company, which he essentially became the face. He explained to managers for a long time that he was the one who "did everything right." Then he pointed to an advertising poster hanging from the insurance seller. The manager finally realized.

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