Category: New cars

Take The Bull By The Horns

2023
Video: Take The Bull By The Horns
Video: Take The Bull By The Horns Quest WoW 2023, February
Take The Bull By The Horns
Take The Bull By The Horns
Anonim

In the 30s, the Dodge became the first American brand whose owners decided to enter the European market by building a factory here. And although the Second World War interfered with ambitious plans, the cargo "doji" worked conscientiously for the benefit of the empire until the 80s.

With the merger of Chrysler and Daimler-Benz, it became clear that sooner or later classic American brands would return to Europe with renewed vigor. But automotive philosophy on both sides of the Atlantic is radically different. Successfully selling the same passenger model in Europe as in the USA is extremely rare. And if the brand in the Old World is not promoted, the chances of success are even less. To solve the dilemma, a new “global” machine is called for, which the Dodge dared to declassify in conservative London.

Why, from the variety of American brands owned by Daimler-Chrysler, did the Dodge choose it?

Chrysler President Dieter Zetsche explains: “The Dodge brand is unusual. It stands apart from other brands, including those belonging to our concern.” How can Dodge attract Europeans? First, of course, at a price. Marketers promise that "doji" in Europe will be more accessible than "Chryslers" and "jeeps." Secondly, Dodge is the most popular name in the Chrysler group (see ZR, 2005, No. 2). Finally, this brand enjoys a reputation for being “bold” and takes pride in a rich 90-year history: invariably aggressive style, powerful motors, simplicity and reliability are what you need to conquer the world.

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We will return to London and consider the “global” machine, which so far bears the name “Caliber”. Yes, and this time the Dodge came out boldly. The "caliber" looked defiantly at journalists flocking from all over Europe with wide-open headlights and confidently leaned on the podium with 19-inch wheels hidden in swollen wheel arches. You won’t immediately say that in front of you … a golf class hatchback! Something in this car evokes associations with all-terrain vehicles. It’s a pity, you can only look into the cabin through covered windows, but you can’t get behind the wheel at all. And what's under the hood?

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Caliber will be the first Daimler-Chrysler car to test a new range of engines. Some time ago, the concern announced the creation of engines by the GEMA (Global Engine Manufacturing Alliance), which included the Mitsubishi and Hyundai. Under the agreement, 1.8 engines will be produced; 2.0 and 2.4 liters. It is known for certain that the Caliber will get a 2-liter power unit, but there will probably be a version with a 2.4 liter engine - the only one whose characteristics are already known: 170 hp and 224 N.m. If so, then Caliber is clearly aimed at the leaders of the golf class in power, which is consistent with the brand’s sporting image.

“One of the benefits of new engines that customers benefit from is the variable valve timing (VVT): the device constantly controls both the intake and exhaust valves,” says Eric Raydnour, Executive Vice President of Engineering. In addition to VVT, motors are distinguished by an intake manifold of variable geometry. These innovations are primarily aimed at reducing fuel consumption.

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It is noteworthy that in parallel with the London Caliber show in Chicago, the Nitro concept car made its debut. Apparently, it is only the “go-ahead” of the concern’s leadership that separates it from mass production. The compact all-terrain vehicle is designed to combine practicality with comfort and (otherwise what a “Dodge” it is!) To give driving pleasure. Given the 3.7-liter engine with a capacity of 157 kW / 214 hp, which even with an automatic transmission will accelerate the Nitro to 100 km / h in just 9.6 s, it would appeal to young people. Well, wait for the go-ahead!

New "doji" in the near future will take places in the salons of European dealers. What are your plans for Russia? According to official information, before the end of this year, we will open Dodge showrooms. Initially, their area is occupied by the currently produced models. But almost certainly at the same time as the European debut of the production version of the Caliber, its sales in Russia will start.

Vice President Joe Ebernhardt, who is responsible for marketing at Chrysler, said that by 2006 Dodge will be introducing C- and D-class models in Europe, equipped with powerful but economical gasoline engines and diesel engines. A survey conducted among 20, 000 French, Italians, Germans and British showed that now there are no clear leaders in these market segments. "Dodge" marks his role. “Take the bull by the horns” - this is the slogan of the brand in a free translation. Whether the brave “bull” will be able to break into the top places in the European sales charts, we will know soon.

February London day is not at all like Moscow: fountains rustle on Trafalgar Square, the city center is full of flowers. But not only them - a more motley car crowd, perhaps, can not be found in Europe. Between the legendary double-decker buses and classic cabs, the Rovers and the Voxhalls, the Peugeot and Audi, the Toyota and the Nissan make their way. Only American cars are rare. But it was not always so.

In the 30s, the Dodge became the first American brand whose owners decided to enter the European market by building a factory here. And although the Second World War interfered with ambitious plans, the cargo "doji" worked conscientiously for the benefit of the empire until the 80s.

With the merger of Chrysler and Daimler-Benz, it became clear that sooner or later classic American brands would return to Europe with renewed vigor. But automotive philosophy on both sides of the Atlantic is radically different. Successfully selling the same passenger model in Europe as in the USA is extremely rare. And if the brand in the Old World is not promoted, the chances of success are even less. To solve the dilemma, a new “global” machine is called for, which the Dodge dared to declassify in conservative London.

Why, from the variety of American brands owned by Daimler-Chrysler, did the Dodge choose it? Chrysler President Dieter Zetsche explains: “The Dodge brand is unusual. It stands apart from other brands, including those belonging to our concern.” How can Dodge attract Europeans? First, of course, at a price. Marketers promise that "doji" in Europe will be more accessible than "Chryslers" and "jeeps." Secondly, Dodge is the most popular name in the Chrysler group (see ZR, 2005, No. 2). Finally, this brand enjoys a reputation for being “bold” and takes pride in a rich 90-year history: invariably aggressive style, powerful motors, simplicity and reliability are what you need to conquer the world.

We will return to London and consider the “global” machine, which so far bears the name “Caliber”. Yes, and this time the Dodge came out boldly. The "caliber" looked defiantly at journalists flocking from all over Europe with wide-open headlights and confidently leaned on the podium with 19-inch wheels hidden in swollen wheel arches. You won’t immediately say that in front of you … a golf class hatchback! Something in this car evokes associations with all-terrain vehicles. It’s a pity, you can only look into the cabin through covered windows, but you can’t get behind the wheel at all. And what's under the hood?

Caliber will be the first Daimler-Chrysler car to test a new range of engines. Some time ago, the concern announced the creation of engines by the GEMA (Global Engine Manufacturing Alliance), which included the Mitsubishi and Hyundai. Under the agreement, 1.8 engines will be produced; 2.0 and 2.4 liters. It is known for certain that the Caliber will get a 2-liter power unit, but there will probably be a version with a 2.4 liter engine - the only one whose characteristics are already known: 170 hp and 224 N.m. If so, then Caliber is clearly aimed at the leaders of the golf class in power, which is consistent with the brand’s sporting image.

“One of the benefits of new engines that customers benefit from is the variable valve timing (VVT): the device constantly controls both the intake and exhaust valves,” says Eric Raydnour, Executive Vice President of Engineering. In addition to VVT, motors are distinguished by an intake manifold of variable geometry. These innovations are primarily aimed at reducing fuel consumption.

Image
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It is noteworthy that in parallel with the London Caliber show in Chicago, the Nitro concept car made its debut. Apparently, it is only the “go-ahead” of the concern’s leadership that separates it from mass production. The compact all-terrain vehicle is designed to combine practicality with comfort and (otherwise what a “Dodge” it is!) To give driving pleasure. Given the 3.7-liter engine with a capacity of 157 kW / 214 hp, which even with an automatic transmission will accelerate the Nitro to 100 km / h in just 9.6 s, it would appeal to young people. Well, wait for the go-ahead!

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