And so the VolvoYCC concept car (based on the initial letters of the English Your Concept Car - “Your Concept Car”), completely created by a team of women, arrived in Russia as part of its world tour. At the Tretyakov Gallery on Krymsky Val, he appeared before reporters.
“Many expected something terribly small, pinkish, nice from us, with a light soul to“pull our project apart,”says Tatyana Butovich, one of the developers. “We did not bring them such pleasure.” After all, in fact, our requirements for the car are superior to men. Above all for a woman, practicality and functionality. Not to mention the fact that she is particularly able to appreciate the design and appearance of the machine.
“In this concept, we wanted to do something special, only for ourselves,” acknowledges another YCC developer, Maria Videll Christiansen.
Representatives of many countries participated in the creation of the concept car. Russia was represented by Snezhana Goryaminskaya from Elle and Anna Starostina from Interior & Design magazine. It was on her advice that interchangeable seat covers and carpets appeared in the car.