Did November 17, 1998 in the Old World come to an end with what began almost a hundred years ago in the New World? The Union of Equals, as the president of Chrysler Robert Eaton and chairman of the board of Daimler-Benz AG Jürgen Schremp initially unanimously called the union of their companies, turned out to be the main sensation of the last decade in the world of the automotive industry. However, for Jürgen Schremp, who became the sole leader of the Daimler-Chrysler concern, the following years were not at all simple.
He sent Detroit to clean up the well-known specialist Dr. Zetsche. After the brilliant Lee Iacocca, who led the Chrysler in the 80s, the charismatic Bob Lutz, who stood at the helm in the early 90s, and Robert Eaton, Dieter Zetsche was not easy. In the world capital of automotive industry, cliches about the "evil German" were in use then. But, being a good strategist, he showed a deep understanding of the situation and endurance. Today, the Chrysler division for the first time in recent years reports on the positive results of the year.
The "kid" of the Big Three in 2004 set one sales record after another. A large role in this was played by the Dodge. By the way, in Russia about 6500 cars of this Chrysler brand are registered.
The story of the Dodge began in 1914, and in 1929 he entered the Chrysler company. Walter Chrysler's enterprise by that time made a powerful leap, becoming one of the largest American car manufacturers. Dodge outlived all of the company's executives and consistently contributed significantly to its success. Even today, there are more passenger and commercial Dodge cars than Chryslers. The Dodge has always had cars that are capable of excitement: models such as the Viper have made history in the automotive industry.
Under the Dodge brand, they offer very different models: Neon, Stratus, Magnum, Durango … The various versions of the Dakota and the Ram truck best reflect the American lifestyle. Impressive monsters excite not only drivers, but also tuning companies: there is where to “walk around” - to do more than what is provided for as standard equipment.
