The site appeared in early 2003 and, therefore, will soon celebrate two years from the date of opening. If there was a prize "Tuning Hochma of the Year", this resource could qualify for the Grand Prix.
At first, the developers posted on the site only the history of the development of the Oka-Tuning software and a brief description of their own activities. Judging by these texts, the company was created by a group of enthusiastic engineers engaged in the development of secret military equipment in Soviet times. The company’s specialization was described as “deep tuning of Oka cars. The principle of operation was the phrase: “We do not offer cheap plastic body kit, we make truly unique machines.”
The site also hosted several works based on the Oka: hatchback, station wagon, micro-bulldozer, convertible! Each model was accompanied by a description, photos with good resolution. The site was made very professionally: the fonts were selected in the same style, the pictures were qualitatively drawn, the grammar - in accordance with the rules, to the last comma. It was a professional approach and deliberately seriously written descriptions that made website visitors buy this “duck”. The creators of Oka-Tuning went too far exactly once: the head of the enterprise had a surname with obvious overtones - Riesenshnobel, and the state-owned enterprise where the engineers came from was called in the Nabokovsky manner of OKB Ratan. But many did not notice this and believed that some craftsmen could create on the basis of the Oka a double-decker London bus - a double decker, an armored car or a trolley.
Of course, contacts were not indicated, but (apparently, to the great regret of the creators of the resource) there was a rule according to which the site should have a link to the person who made it. A link to the Mega Pro advertising agency, painted almost in the background color, was found by many, and a flurry of calls fell upon the advertisers. A variety of people called, some completely seriously wanted to place an order for the Oka Brewer, others offered their ideas for new versions of the minicar, others just wanted to pay respect to the authors of the idea and the designers. But there weren’t even those who were displeased or offended who realized that they had fallen for the bait of network jokers. Everyone laughed and admired the idea. And the project began to grow.