Now the most highly profitable car manufacturers in the world, BMW and Porsche, are precisely those who in the 90s concentrated on their main direction, and did not rush into a crazy hunt for what you can not afford.
The blacksmith of the noble Porsche crews from the suburb of Stuttgart Zuffenhausen, which is a stone's throw from the Daimler-Chrysler, delights customers with emotional cars, and shareholders with record results. Management, which came in the early 90s, found a deplorable picture: Porsche was a clear candidate for takeover. The rehabilitation plan, developed by the team of Dr. Wendelin Wiedeking, was not limited to cost reduction and did not have a big name, such as “Olympia” at “Opel” or “Fo Motion” at “Volkswagen”. It is important that it has been successfully implemented. Focusing on customer wishes and gradually gaining new niches and countries is his motto. The company is represented in almost all countries of the world. In Russia last September, it created a wholly-owned subsidiary importer. Porsche centers in St. Petersburg and Yekaterinburg will also open this year.
The 911 was again the measure of values in the sports car segment, despite the old-fashioned rear-engine layout and conservative design. This was helped by the skeptical “Boxster” - “Porsche” for the poor. The Swabians (as the inhabitants of southwestern Germany are called) were able to win the hearts of their not-so-rich fans without pushing away the main customers. And the former owner of the 911, who for family reasons or out of a desire for comfort no longer wants to pilot a tough Spartan two-seater, Porsche offered the Cayenne high-speed all-terrain vehicle. And even builds it in expensive Germany, using, of course, the advantages of the eastern land of Saxony. This model is successfully sold by Porsche even in Russia, where it occupies the 29th place (among forty-three) in terms of sales. At the beginning of this year, the fourth project must be approved, a sports coupe or a sedan - let's see …
