This time, the North American branch of Volvo and Brazilian artist Romero Britto, who works in the style of Cubism, entered into a creative union. The maestro, despite his youth, is already widely known and personifies the Neopop movement in the visual arts. He began with illustrations in newspapers and magazines, designed plastic cards, bikinis, CD covers, and even released his own line of perfumes. The first public exhibition took place when he was only 14 years old.
They say that Britto's style combines bright, rich colors, a rich palette and extremely clear lines - it was not for nothing that the animation company that released the Simpsons became interested in his drawings: Romero's work should become the basis of the new animated series. It is not known which of the North American bosses Volvo is a fan of such a defiant style. It is only clear that he is an influential person. Or able to convince. Talking with colleagues, he probably used the corporate motto - “For life” …
The task for the artist was set simple: to decorate the body of the latest model Volvo V50 as he sees fit. The Brazilian, without hesitation, turned to modern pop culture - music, video, computer games … On the one hand, the action was to draw attention to the new station wagon, on the other - to strengthen Britto's popularity and become his most ambitious work.
As for the V50, here is a brief summary. This 5-door station wagon (sports car) is fully consistent with Volvo's contemporary style. It has a safe design, a high-tech chassis, a 210-horsepower turbocharged engine, an extremely strict sporty appearance and interior with a lot of transformation options. The main idea in its creation was the VIVA concept, which stands for Volvo Intelligent Car Architecture. The elegant portrait of the V50 buyer was not painted by a Brazilian artist, but by Swedish marketers: he is a man with a young soul and a passion for active life. For such people, not only functionality is important, but also design. That is why all participants in the action are confident in its success.