Moreover, they make up half of humanity. True, in 2003 in Germany only 490, 000 cars fell into the hands of women (about one in seven), but there are undoubtedly many more who influenced the choice of husband. But only one fourth of the customers listened to the advice of men. Oh women!
So, let's look at the most important characteristics of the car for them. The main thing for 85% was the price / quality ratio, 70% considered fuel consumption important, 69% - safety, and air conditioning is necessary only for 30% (you have to!).
Now let's turn to fashion. Automotive. As it turned out, the design should be modest (70%), and the machine itself is discreet (62%) and small (55%). Large forms pleased only 39% of the ladies surveyed, who probably did not manage to lose weight.
What happens under the hood, turned out, against expectations, very significant. 65% would like to have there a “herd” with a number more, for 75% the maximum mark on the speedometer is more important. Neither less nor less want to move the gears in the gearbox independently - 69% of female drivers, and only 24% voted for the automation in this issue (it seems that the poll debunked a common myth).
A large trunk needs 47%, practical and durable seat upholstery is valued very highly in the rating, but the leather on them and various electronic gadgets are far behind in importance from the number of any “glove compartment” drawers.