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Three Sources Of Popularity

2024

Video: Three Sources Of Popularity

Video: Three Sources Of Popularity
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Three Sources Of Popularity
Three Sources Of Popularity
Anonim

EQUIPMENT

PRESENTATION: NEW GENERAL MOTORS

THREE SOURCES OF POPULARITY

ANTON CHUYKIN. PHOTO OF THE AUTHOR AND GM

Practical wagon, clockwork coupe convertible and a prestigious sports sedan. With such a wide model program, GM will always be in demand.

40:40:20

Opel closely follows customer preferences: the bright, expressive Tiger did not appear by chance, but took its strictly defined place in the company's portfolio. In the near future, the range of Opel models will consist of 40% of classic cars with a sedan or station wagon body. Another 40% will be taken by the latest inventions of designers, combining the advantages of large machines in a relatively small volume - for example, it is about Meriva. Finally, 20% are extraordinary, “impractical” models like the new Tigers. The company calls the 40:40:20 ratio the formula for success.

Of course, I knew before that General Motors is the largest automobile concern in the world. And that he owns more than a dozen brands. But one thing is to know, another is to feel what is called on your own skin. The program for the presentation of new GM models surprised us: at the airport we will have something by the name of the Chevrolet-Nubira Station Wagon, in the morning the next day we will offer a ride on the open Opel Tigra Twin Top, and then transfer to a diesel SAAB 9–3 to return to the same airport. A little more than a day for three very different … not even models, but brands. Then the standard phrase suggests itself: they are united …

Not a damn thing unites them! And perhaps this is the strongest quality of an invincible concern: you grow up, change your image, get rich, get grandchildren, buy very, very different cars from each other. But ultimately, all your life you remain faithful to one company. You don’t even have to know about it - just GM is able to offer a car truly for every taste.

GOOD -

SHIRPOTREB

The latest Nubira station wagon is the fruit of the GM-Daewoo joint venture. As befits the brainchild of the concern, which has spread the network around the world, it is a real cosmopolitan: they are assembling in South Korea, one of the engines is brought from Australia, the German automatic gearbox is offered by the German ZF, the design was developed with an eye on the Italians Pininfarina and Giugiaro (they worked on previous Daewoo models); finally, America shared the brand. Actually, the Nubira is just one of those Chevrolets that gives out only a golden cross on a radiator, but by no means character traits.

On the go, the wagon is completely ordinary - and this is not a flaw. What can you say about your ballpoint pen? What about a soap camera? About the paper clip? These items have only one simple function. Also, the Chevrolet-Nubira was made for one purpose - to deliver its owner and his family with luggage from point A to point B, and it was done well. Nothing else - say, refined driving pleasure or, God forbid, an aesthetic pleasure in appearance is not required from him.

No, of course, I put a few pluses and minuses in the notebook. For example, a car is noisy after 110–120 km / h. I would like more clarity in the clutch. Pleased with considerable ground clearance. I liked the spacious back seat (the car leads in the class). But all this is only a background for the general impression - a convenient, practical station wagon, from which you will get exactly what you expect, and not a gram more.

It was not in vain that he was tested for a long time on the roads of England, improving the design in details - a little tougher than the spring, a little finer stabilizer … For the first time you get behind the wheel - and after half an hour after the start, the control process ceases to fascinate you, everything is familiar and understandable. And it would become completely boring if not for two questions.

The first is what is his name? It seems that GM does not like the name Daewoo too much, which is confirmed, for example, by the explicit expansion of the Chevrolet brand. Master-master, let it be a Chevrolet. At first they wanted to name the new station wagon “Lazetti”, then they leaned towards “Nubira” - all because the Nubira sedan, inherited from the Daewoo, sold well. However, the hatchback "Lazetti" - too. In total, there are Nubira, Lacetti and Nubira Station Wagon - all based on the same J200 platform.

In order to completely confuse you, I’ll mention that the machine we are talking about now enters the Polish market under the name “Lazetti Station Wagon”. And in China, on the basis of "Latsetti" release … "Buy-Excel."

In general, there is a certain disorder - there are still Daewoo models, they are replaced by Chevrolets, the names are confused … One can only hope that this will not affect sales and after-sales support … how can it be … Nubirs!

How much is? For a car claiming the high title of "consumer goods" (by golly, without any irony), the question is key. The price becomes that highlight, which, to be honest, the car (or me?) Lacks in technology.

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